Social Media Engagement Metrics: Many people judge…

by Rick Duris

Many people judge success by how many follower you have…

How many mentions you get…

How many likes you get…

How many views you get…

How many comments…

It’s called engagement metrics–and it’s bogus.  It can be faked–easily.  It’s a false positive of social proof.  The folks at mturk got for each positive positive post they made for a particular eltronics manufacurer.  They got paid pennies for each.

I have a Client and the guy just wants to create a lot of “buzz.”  Can do, but it’s not gonna help his bottom line.

Like creating non-buyer traffic.  Anyone can do that all day long.

What matters is sales, revenue, cash flow… profits.  That only comes from buyer traffic.  Raving fans.

That’s the rub…  Everything else is a waste of time and only serves to pump up ones ego.

You CAN have a small tight list of followers and make bank.

That’s the cool thing…

Just make sure you’re attracting the right kind of people.  That’s the opportunity for a marketer and a copywriter.

- Rick Duris

PS: It kinda reminds me of people who pay big bucks to advertise on TV to get a lot of eyeballs.  Yeah, you will, and few will want your product or service.  So you overpay for the advertising.

 

No related posts.

Leave a Comment

Previous post:

Next post: