Rick Duris

Rick Duris: “Think Different”–the real story.

January 13, 2012

I found this fascinating: http://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/ It’s a bit of a long read, but it’s worthwhile.  You’ll be inspired the role copywriting played in the final outcome.

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Rick Duris: How a One-word Change, Typos and Bad Grammar Can Double Conversions

January 12, 2012

What I’m about the share with you will make intuitive sense the minute I say it. With it, I have seen firsthand conversions as high as 250%. You’ll understand why in a moment. Implementation is key. But for now, an immediate boost in your conversions is what I would expect depending upon your implementation. —- [...]

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