Copywriting Research

Rick Duris’ Copywriting Research Method Using Google Advanced Search

January 28, 2012

Several copywriters cornered me recently on how I do copywriting research. What I’m about to share is a really good research strategy. Currently, I am doing some conversion optimization. Autism is the subject matter. People tell me I’m a master at using Google. But not the “standard Google.” I like Google’s Advanced Search better.  More [...]

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