February 2012

What Hollywood Producer David Mamet Can Teach You About Copywriting and Storytelling

February 26, 2012

Tweet One of the most important, yet elusive skills in copywriting is mastering the art of storytelling. CBS’s drama The Unit, about the lives of the highly trained members of a top-secret military division, was canceled, but a fascinating and insightful memo to its writing staff from its executive producer David Mamet makes for great [...]

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The South Park Short Course Guide to Storytelling

February 25, 2012

Tweet Matt Stone and Trey Parker, creators of South Park, offer their strategy for telling stories: You may think this strategy over-simplistic, and weak. But it’s carried the day for Matt and Trey and South Park for almost 20 years. The question is this: How can you apply it to copywriting and Internet Marketing?

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Jump on this now! Twitter self-service advertisements for small business owners…

February 23, 2012

Jump on this now! Twitter self-service advertisements for small business owners… Now’s your chance to offer small business owners something new and be ONE OF THE FIRST 10,000 allowed in. Talk about exclusivity! That’s right, Twitter is releasing of self-service advertisements for small business owners! These ads will allow business owners of all sizes to [...]

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“Do you have samples?” Rick Duris replies…

February 20, 2012

Recently, someone was struggling on one of the Internet marketing forums coming up with copy for his video production company. He’d made several attempts but everything he did was falling flat. I spent a few minutes and came up with this.  It’s based upon the rather famous Wall Street Journal direct mail promotion: Short Video [...]

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