January 2012

David Ogilvy, Lousy? You Decide

January 29, 2012

During his time, David Ogilvy was one of the greatest “ad men.” Many of the household brands you see today were conceptualized by him. Yet, he thought himself to be a lousy copywriter.  Check it out: http://www.lettersofnote.com/2012/01/i-am-lousy-copywriter.html I only have one question:  If he considered himself lousy, what does that make me? Answer:  Makes me [...]

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Rick Duris’ Copywriting Research Method Using Google Advanced Search

January 28, 2012

Several copywriters cornered me recently on how I do copywriting research. What I’m about to share is a really good research strategy. Currently, I am doing some conversion optimization. Autism is the subject matter. People tell me I’m a master at using Google. But not the “standard Google.” I like Google’s Advanced Search better.  More [...]

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Rick Duris: “Think Different”–the real story.

January 13, 2012

I found this fascinating: http://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/ It’s a bit of a long read, but it’s worthwhile.  You’ll be inspired the role copywriting played in the final outcome.

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Rick Duris: How a One-word Change, Typos and Bad Grammar Can Double Conversions

January 12, 2012

What I’m about the share with you will make intuitive sense the minute I say it. With it, I have seen firsthand conversions as high as 250%. You’ll understand why in a moment. Implementation is key. But for now, an immediate boost in your conversions is what I would expect depending upon your implementation. —- [...]

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